đ An Untold Studio Presentation
The hot dog who refused to be eaten.
â scroll down â
01 / The Concept
You are Frank â a sentient hot dog who woke up in a stadium at the worst possible moment. The crowd is hungry. The crowd is coming. And they have forks.
Top Dog is a high-octane endless runner with roguelite upgrades, crowd-surfing mechanics, and a cast of condiment-powered enemies who want to eat you alive.
The core loop: run, dodge, upgrade, survive. The twist: the crowd evolves. They learn. They cut off your exits. You have to outsmart them â and sometimes, use them against each other.
02 / Gameplay
Endless runner with real-time lane switching, crowd physics, and destructible hot dog stands. Every run is different. Every death is hilarious.
The mob has memory. Stragglers learn from failure. Flankers coordinate. It's not just about speed â it's about outsmarting a hangry mob with a grudge.
Mustard Dash. Ketchup Bomb. Relish Shield. Sriracha Nuke. Collect condiment tokens mid-run to unlock chaos-inducing power moves.
Between waves, Frank visits the Condiment Counter â a card-based upgrade shop. Build synergistic loadouts. No two runs play the same.
One player is Frank. Three players ARE the crowd. Asymmetric multiplayer chaos that works as a couch party game and an online sweatfest.
NFL stadium, baseball park, soccer pitch, a hot dog factory gone wrong. Each world has unique hazards, crowd types, and secret escape routes.
03 / Platforms
Launching on mobile-first, then porting to console for the Party Mode crowd experience.
04 / Business Model
Mobile: free download with cosmetic IAP. Frank can wear hats. Lots of hats. People will pay for hats.
Seasonal passes with new condiment skins, crowd costumes, stadiums, and Frank expressions. $7.99/season.
$14.99 on Switch/Steam/Console. Full game, Party Mode included. No additional purchases required.
Hot dog brands, stadium sponsors, fast food tie-ins. Heinz already loves this. (We haven't called them. But they will.)
05 / Roadmap
06 / The Team
Combined 40+ years in mobile and console gaming. Veterans of studios including Supercell, Riot, and EA. We've shipped hits. Now we're shipping a hot dog.
đ The Opportunity
We're raising $1.2M seed. 40% committed. Join the founding investors before Season 1 drops.
Š 2025 Top Dog / Untold Studio. Frank is a work of fiction. Any resemblance to actual hot dogs, living or eaten, is purely intentional.